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Supercell is looking for a seasoned marketing professional that has extensive experience in influencer marketing, thrives in a multifunctional and uber collaborative environment, and is obsessed with providing the best player experience possible. The ideal candidate will have experience from hands-on work within influencer marketing or growth marketing.
The Growth/Influencer Marketing Manager will be a part of a live game team (Clash of Clans, Clash Royale, Brawl Stars or Hay Day), and will make sure that we build and emphasize the marketing vision for the game in order to provide memorable experiences that last forever for our players. The games have an incredible organic following, yet we believe we can still constantly improve.
From marketing strategy to in-game communication execution, this person loves to think strategically while getting their hands dirty. They have exceptional communication and project management skills to bring together all of the marketing stakeholders such as product marketing managers, brand strategists, creative producers, community managers, media buyers, marketing analysts, game operators and game developers.
Let us know if you think you are who we are looking for!
Responsibilities
- Build a clear marketing vision and strategy for one of our live games (Clash of Clans, Clash Royale, Brawl Stars), designed around the game lifecycle, product roadmap, and live operations.
- Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, esports, Regional/Local activation.
- Drive and facilitate cross functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
- Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.
- Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.
- Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.
Requirements
- Strong experience in marketing, brand management, or equivalent roles in the gaming, entertainment, IT, or consumer products industry.
- Experience in growth marketing / influencer marketing on a regional or global level.
- A strategic mindset to develop a marketing vision. Excellence in execution to bring ideas to life. Not hesitating to get hands dirty, and a strong analytical eye and attention to detail.
- Willingness to take risks and drive innovation with the right combination of logic and intuition-based thinking.
- Outstanding verbal, written, and interpersonal communication skills in English are a must. Fluency or proficiency in other languages is a plus.
Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life. We want you to fully enjoy your time here, so we structure our compensation and benefits to serve this purpose. We start with perceiving you as a human being, not a resource.