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The Role
Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.
You will
- Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing communication strategies across multiple channels including email, push notifications, SMS, and in-app messages
- Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
- Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
- Track and measure progress through A/B testing to continuously optimize performance
- Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers
Requirements
- 1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
- Database management
- Use of analysis tools
- Knowledge in omnichannel platforms
- Good spelling
- Advanced English
- Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management
Strong preference
- Experience using Braze
What we offer
- Make a positive impact on the lives of our customers via financial inclusion
- Professional development opportunities
- International exposure & work experience
- Competitive salaries
- Flexible schedule including remote work
- Generous vacation
- English classes
- Mental health support
- Extended maternity and paternity leave
- Yoga and exercise classes
- Company swag
- Legally required benefits
Tipo de puesto: Tiempo completo
Salario: $28,000.00 - $33,000.00 al mes
Horario:
- Lunes a viernes
Prestaciones:
- Caja de ahorro
- Horarios flexibles
- Programa de referidos
- Seguro de gastos médicos mayores
- Vales de despensa
Experiencia:
- CRM specialist: 1 año (Obligatorio)
Idioma:
- inglés avanzado (Obligatorio)
Lugar de trabajo: Empleo presencial
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